This Public Relations Specialist job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Public Relations Specialist?

A Public Relations Specialist is a professional who is responsible for shaping and protecting the corporate image of a company. They develop and execute PR strategies, manage media relations, write PR copy, plan events, and analyze public opinion to maintain positive public awareness of the company and its brand.

What does a Public Relations Specialist do?

A Public Relations Specialist formulates PR plans and strategies, enhances the company’s voice and presence through online and offline channels, manages media relations and requests, writes press releases and other PR copy, plans and supervises events, supports promotional plans, and facilitates dispute resolution with the public or external vendors. They also lead survey initiatives and analyze public opinion to guide PR efforts.

Public Relations Specialist responsibilities include:

• Formulating PR plans and strategies
• Enhancing the company’s voice and presence through online and offline channels
• Managing media relations and requests

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Public Relations Officer responsibilities include:

• Developing PR strategies and campaigns
• Preparing press releases, keynote speeches and promotional material
• Building positive relationships with stakeholders, media and the public

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Communications Specialist responsibilities include:

• Developing effective corporate communication strategies
• Managing internal communications (memos, newsletters etc.)
• Drafting content (e.g. press releases) for mass media or company website

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Public Relations Manager responsibilities include:

• Coordinating all public relations activities
• Developing a marketing communications plan including strategy, goals, budget and tactics
• Developing a media relations strategy, seeking high-level placements in print, broadcast and online media

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Use this Grant Writer job description to advertise your vacancies and find qualified candidates. Feel free to modify responsibilities and requirements based on your needs.

Grant Writer responsibilities include:

• Developing relationships and collaborating with key stakeholders
• Displaying adherence to the organization’s mission
• Maintaining proficient knowledge of the organization’s history and programs

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Use this Development Director job description to advertise your vacancies and find qualified candidates. Feel free to modify responsibilities and requirements based on your needs.

Development Director responsibilities include:

• Using sales and spending cycles to guide fundraising campaign decisions
• Finding and engaging ideal donors from public and private investors
• Creating a respectful reputation for the company or nonprofit they represent

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Public Relations Intern responsibilities include:

• Fully supporting company’s PR strategy and executing it in different phases
• Creating and curating engaging content
• Communicating and building relationships with current or prospect clients

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PR Executive responsibilities include:

• Devising creative public relations strategies that fit company profile
• Developing effective PR plans using appropriate strategies and tactics
• Organizing and coordinating PR activities

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Public Relations Assistant responsibilities include:

• Keeping calendars (editorial, press conferences, events etc.) and media lists
• Participating in brainstorming and planning sessions
• Assisting in organizing and execution of PR events, campaigns etc.

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Public Relations (PR) Director responsibilities include:

• Setting objectives for the PR team and monitoring team members’ performance
• Maximizing brand presence on various channels (e.g. web, TV and social media)
• Cultivating and maintaining relationships with media and influential professionals

The post Public Relations (PR) Director job description appeared first on Recruiting Resources: How to Recruit and Hire Better.